How It Works

2-3 week sprint. Then your pipeline runs.

Here's exactly what happens from free audit to first booked meeting — and how the monthly retainer compounds from there.

Day 0

Free Audit Call (30 min)

We Do
  • · Review your current lead gen setup (SDR team, cold email tool, LinkedIn, paid ads — whatever exists)
  • · Map your ICP and the buying signals for your industry
  • · Recommend which 1-2 channels to start with (we don't sell 4 channels upfront)
  • · Quote custom pricing in writing
You Do
  • · Take the call
  • · Share your current pipeline volume + any past outbound attempts
Outcome

You walk away with a written quote + signal map + channel recommendation.

Week 1

Discovery + Infrastructure Setup

We Do
  • · ICP refinement — titles, company size, tech stack, buyer signals
  • · Stand up email infrastructure (domains, inboxes, warmup) OR LinkedIn Sales Nav + automation
  • · Build initial signal-based prospect list (300-1,000 leads)
  • · Write first 3-5 outreach sequences in your voice
You Do
  • · 1 kickoff call (45 min) to align on ICP + messaging
  • · Share any existing case studies, testimonials, or offer docs
Outcome

Infrastructure live. First prospect list ready. Sequences drafted for your approval.

Week 2

Launch + Refinement

We Do
  • · Approve and schedule first outreach waves
  • · Enrich + qualify leads via Apollo/Clay/AI scoring
  • · Activate sequences with careful sending volume (deliverability first)
  • · Set up reply handling + calendar integration (Cal.com or your existing)
  • · Build live dashboard for campaign metrics
You Do
  • · Review + approve outreach copy (30 min)
  • · Grant calendar access + confirm meeting types
Outcome

Campaigns live. Replies start landing. Dashboard shows real-time pipeline.

Week 3

First Meetings Booked

We Do
  • · Manage reply conversations → qualified meetings booked directly to your calendar
  • · Pre-call briefs auto-generated for every meeting you take
  • · Daily monitoring of deliverability, reply rates, booking rates
  • · Weekly optimization based on what's working
You Do
  • · Show up to meetings prepared (briefs provided)
  • · Close
Outcome

First qualified meetings on your calendar. Proof that the system works.

Month 2+

Monthly Retainer — Scale What Works

We Do
  • · Ongoing daily campaign management
  • · Weekly optimization + sequence refresh
  • · Monthly strategic review (what scaled, what didn't, what to build next)
  • · Add channels 2, 3, 4 when channel 1 is maxed out
  • · Continuous pipeline of new leads, new angles, new tests
You Do
  • · Monthly 30-min review call
  • · Take more meetings, close more deals
Outcome

Pipeline compounds. Every month adds to the previous. Meetings become predictable.

Want to see if your ICP + offer is a fit?

Book a free 30-min audit. We'll map your signal landscape and quote a custom system.

Book Free Audit